Describing the Perfect Job Description

Avoid boring, generic copy that makes your job ad sound like every other company's listing. A well-crafted and detailed job description can quickly attract the right candidates. Here’s a little inspo for what to include:

Job Title that Captures Interest

• This is a place to stand out and peak candidates' curiosity about the job— essentially take a note from all those click bait ads and make your job titles detailed or allude to something about your company culture.

Include Pictures

• “The Team” is one of the biggest things that matters to people in their job search. They want to see who they would be working with and get a little insight on the workplace dynamic and diversity. Avoid this section if your workplace is miserable.

Talk About Yourself

• Spice up your job description with a "Who We Are" section that tells all about your company and what makes it special. Don't just settle for the basics, get creative and use visuals. If your business is on the rise, include a graph to show just how much you're growing.

Meet the Team

• You love your team, make sure potential candidates do too. Create a section of short bios about who they would be working with.

All About the Role

• Be bold and specific about the kind of candidate you're looking for to join your team. And let's not forget the why – give the details on why this role is open and how it fits into the grand scheme of things at the company. All extra juicy gossip can be saved for their onboarding week.

Requirements & Nice to Have

• Behold. The two section system. Keep the "Requirements" section as concise as possible - the more requirements you list, the less likely a candidate will feel they're a fit. Aim to include one must-have hard skill and the rest desirable soft skills (i.e. teamwork, time management, flexibility).
• A "Nice to Have" section is a great place to put those extra hard skills that aren't as necessary but would still be awesome to see in a candidate.

Culture Oriented

• Go into detail for your potential hires by creating sections in your job listing that give the inside scoop on what a work week is like, what the company stands for, how they can level up with the company, and the values of the person you're hoping to attract. These sections are like puzzle pieces that fit together to help your candidates see themselves as the missing piece in your workplace… or weed out the people who wouldn’t be a good fit.

Salary and Benefits

• This section of your job listing is where you get to show off what sets your company apart. Don't hold back - list all the reasons why working for your company stands out. And if you're feeling adventurous, throw in your salary range for good measure. This is the make or break moment for many job seekers, so make it count!

Interview Process